Within a world wherever tech CEOs usually keep meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a path that several dare to tread. As the co-founder and CEO of Scentbird, on the list of primary fragrance subscription services in North America, Mariya has verified herself to generally be a ahead-thinking business enterprise chief. But past her success in the corporate world, she has also emerged as being a spiritual manual and intuitive Trainer, a change she shares brazenly by way of her YouTube channel, “That is Mariya.”
This convergence of commerce and cosmic consciousness makes Mariya Nurislamova Among the most unconventional—and compelling—figures in the trendy entrepreneurial landscape.
Setting up Scentbird: A Fragrance Disruptor
Mariya’s enterprise occupation took flight in 2014 when she co-Launched Scentbird, a corporation created to make designer fragrances additional accessible via a every month membership product. Modeled following Netflix, but for perfume fans, Scentbird rapidly grew to become a go-to System for fragrance discovery. Below her leadership, the corporate grew to provide above seven hundred,000 subscribers, giving use of a lot more than 800 fragrances from important world wide makes.
With a strong Basis in model system, offer chain logistics, and advertising, Mariya properly captivated undertaking funds, participated within the Y Combinator accelerator, and helped Scentbird scale right into a $100M+ profits company. She later on expanded her portfolio with Deck of Scarlet, a magnificence brand name, and Drift, a vehicle fragrance corporation.
But though her status in the startup entire world was soaring, Mariya was quietly going through a spiritual transformation that would shortly spill into the public eye.
The Awakening: A Change to Spirituality
All-around 2018, Mariya professional what she referred to as a spiritual awakening. This interior evolution encouraged her to dive into metaphysics, Electricity do the job, meditation, and intuitive channeling. As she deepened her spiritual observe, she commenced generating articles to aid Other individuals check out their own individual consciousness, ultimately launching her YouTube channel “This is often Mariya.”
The channel, which now has about a hundred,000 subscribers, options a wide array of content—guided meditations, soul healing approaches, chakra work, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and infrequently deeply particular. She invites her viewers to attach with on their own, the divine, and also the unseen energies that condition our day-to-day lives.
Her followers frequently explain her content material as transformative, and she or he has cultivated a deeply loyal spiritual viewers by way of regular engagement and authenticity.
Controversy at the Crossroads of Identity
When many have embraced Mariya’s twin identity, Many others have elevated eyebrows—significantly as her metaphysical beliefs have become more publicly noticeable. In 2024, a characteristic from the Organization of Style spotlighted The stress amongst her roles being a tech CEO and a spiritual Trainer.
A few of Mariya’s statements—like opinions on substitute healing, extraterrestrial beings, and controversial views on historical figures—sparked backlash from individuals, influencers, and also former collaborators. Many natural beauty influencers severed ties with Scentbird, citing pain with Mariya’s spiritual rhetoric. Social media marketing discussion boards debated the appropriateness of her beliefs in relation to her Management position in the mainstream brand name.
In reaction, Mariya clarified that her spiritual teachings are particular and presented underneath her initially title only, deliberately separated from her Experienced identification. Nevertheless the controversy opened up a broader discussion about no matter whether community figures can—or ought to—compartmentalize their beliefs in the age of transparency.
The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Although several founders attempt to take care of an image of neutrality, she has chosen to indicate up as her total self. This volume of transparency can be the two magnetic and polarizing.
On just one hand, her authenticity is refreshing. She provides psychological intelligence and mindfulness to an industry often concentrated exclusively on scale and technique. On the opposite, her outspokenness about spiritual subjects invites scrutiny, specifically in an period when on the web articles can speedily go viral and provoke solid reactions.
However, Mariya’s strategy speaks to the deeper cultural shift. As more and more people check out wellness, consciousness, and private advancement, figures like her—who bridge the spiritual and product worlds—might become extra frequent, not less.
Businesswoman. Mystic. Influencer.
In combination with operating her corporations and YouTube channel, Mariya has built an ecosystem of spiritual choices. She hosts retreats, features private channeling classes, sells spiritual applications, and has even posted a reserve titled 72 Keys to Manifestation. She’s primarily developed a parallel company inside the spiritual Room—totally separate from her purpose at Scentbird, but equally as structured and scalable.
Her spiritual model, like her attractiveness brand, is world, polished, and practical experience-pushed. It’s distinct that Mariya applies exactly the same volume of target and creative imagination to both spheres of her daily life. Whether or not foremost a staff of builders or channeling divine Electricity for a guided meditation, she provides with clarity and conviction.
The Highway Forward
Mariya Nurislamova’s journey raises mariya nurislamova scentbird significant questions about identity, Management, and community lifetime. Can a tech CEO even be a mystic? Need to enterprise leaders share their private beliefs with the public? What happens when Those people beliefs obstacle typical norms?
Regardless of the solutions, Mariya proceeds to walk her route unapologetically. She signifies a different era of business people—ones who aren’t concerned to become complex, spiritual, and multidimensional. Her boldness could Price her some partnerships, but it also earns her admiration from people who worth real truth over conformity.
Ultimately, Mariya Nurislamova isn’t just redefining what it means for being a CEO. She’s redefining what it means to become complete.
Mariya Nurislamova lives with the intersection of logic and intuition, small business and spirit, Management and vulnerability. Her story is a Daring testament to living authentically, regardless if that authenticity comes along with chance. As she continues to expand her twin empire—equally earthly and cosmic—she invites us all to contemplate what this means to guide with soul.
No matter whether you see her for a visionary or perhaps a provocateur, another thing is certain: Mariya Nurislamova is not really concerned to interrupt the mold.